Portfolio
A look at the real work behind the strategy -- from branded campaigns and social media playbooks to competitive deep-dives.
Microfinance at Berkeley
Zendesk Fall 2022 Case Competition
Developed a strategic proposal for Zendesk covering brand strategy, lead generation, program application improvements, diversity and equity initiatives, and startup community support as part of a cross-organizational case competition.
22-slide strategic presentation
Brand strategy and lead generation plan
Program application recommendations
Zendesk x BWIB x EGAL collaboration
22-page presentation
NBCUniversal
NBC Bay Area Community Campaigns
Coordinated end-to-end event activations for major community campaigns, managing stakeholder communication, creative assets, and production timelines across multiple simultaneous initiatives.
2024 Paris Olympics local coverage events
Clear the Shelters campaign coordination
Partnerships with 10+ local organizations
The B-Side, UC Berkeley
The B-Side Content Strategy
Led social media analytics and content strategy for a UC Berkeley student organization, resulting in measurable growth across platforms and increased event attendance.
25% growth in social media following
25% increase in event attendance
Managed semester launch events end-to-end
Ignite Consultants · Wellington, NZ
FERNZ Policy Research
Co-developed a stakeholder-ready consulting info pack for FERNZ, translating research on health and wellbeing inequities into clear recommendations for advocacy and outreach.
36-page external-facing info pack
5 issue areas synthesized
Presented to 7 health authorities
Data-driven recommendations for a real client
36-page document
University Health Services
Tang Center Health Campaigns
Built multi-channel marketing strategy for health education programs, creating evidence-based content distributed through social media, campus promotions, and print materials.
30% increase in program engagement
Reached 500+ students
90% positive feedback on events
Urban Strategies Council
Oakland Community Outreach
Organized community forums bridging residents with city leadership, supporting equitable policy development through multilingual outreach and resource distribution.
12 organizations & elected officials
30+ community events
200+ health kits distributed