the challenge
The B-Side, a UC Berkeley student organization, needed to grow its social media presence and increase event attendance with limited resources and no dedicated analytics infrastructure.
case study
The B-Side Content Strategy
( The B-Side, UC Berkeley ) ( Analytics )
Led social media analytics and content strategy for a UC Berkeley student organization, resulting in measurable growth across platforms and increased event attendance.
( at a glance ) ( The B-Side, UC Berkeley )
- 25% growth in social media following
- 25% increase in event attendance
- Managed semester launch events end-to-end
xo, T.
( how Taylor tackled it )
The approach
Taylor analyzed social media metrics to identify high-performing content types and refine the organization's content strategy. This data-driven approach informed posting schedules, content formats, and event promotion tactics. Taylor also managed semester launch events end-to-end, from planning through execution.
key outcomes
25%
growth in social media following
25%
increase in event attendance
✓
Managed semester launch events end-to-end