case study

    The B-Side Content Strategy

    The B-Side, UC Berkeley

    Led social media analytics and content strategy for a UC Berkeley student organization, resulting in measurable growth across platforms and increased event attendance.

    the challenge

    The B-Side, a UC Berkeley student organization, needed to grow its social media presence and increase event attendance with limited resources and no dedicated analytics infrastructure.

    the approach

    Taylor analyzed social media metrics to identify high-performing content types and refine the organization's content strategy. This data-driven approach informed posting schedules, content formats, and event promotion tactics. Taylor also managed semester launch events end-to-end, from planning through execution.

    key outcomes
    • 25% growth in social media following
    • 25% increase in event attendance
    • Managed semester launch events end-to-end
    Analytics
    Content Strategy
    Event Marketing