case study
Gabriela Full Marketing Strategy ( Microfinance at Berkeley ) ( Social Media Strategy ) ( 2 deliverables )
Developed a comprehensive social media and marketing strategy for a local Oakland cafe, including branded content templates, an 8-pillar content strategy, competitive analysis, SEO audit, and CPG product launch roadmap.
in this issue:
xo, T.
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slide 22 of 22 Cafe Gabriela, a beloved local Oakland cafe, needed a cohesive marketing strategy to grow their social media presence and stand out among nearby competitors like Cafe 15 and Oaklandia Cafe. Without branded content, a content calendar, or a clear digital identity, the cafe struggled to translate its community roots into online engagement.
( how Taylor tackled it )
Taylor developed a full-service marketing strategy anchored by an 8-pillar content strategy, five branded social media templates, and a competitive analysis of two local cafes. The engagement also included an SEO audit, a monthly content calendar with posting schedules, and a CPG product launch roadmap to support Cafe Gabriela's growth beyond the storefront.
start here
( presentation ) ( 22 slides ) ( 6 files in one )
The project left behind 6 separate files. This deck pulls them into one story, from who the cafe was talking to all the way to the finished posts.
tap any slide to flip through all 22
( asset 1, up close ) ( 5 slides )
Five custom social media templates designed in Canva for consistent branded posting across Instagram.
( presentations ) ( 2 PDFs to download )
( deliverable no. 01 ) ( 32 slides )
Progress presentation covering initial research findings, competitive landscape, and early strategic direction.
Flip through the Midpoint Deliverable Download the Midpoint Deliverable PDF
( deliverable no. 02 ) ( 22 slides )
Comprehensive final deliverable summarizing the full marketing strategy, competitive analysis, and content recommendations.
Flip through the Final Presentation Download the Final Deliverable PDF
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