Cafe Gabriela — Full Marketing Strategy
Microfinance at Berkeley
Developed a comprehensive social media and marketing strategy for a local Oakland cafe, including branded content templates, an 8-pillar content strategy, competitive analysis, SEO audit, and CPG product launch roadmap.
Cafe Gabriela, a beloved local Oakland cafe, needed a cohesive marketing strategy to grow their social media presence and stand out among nearby competitors like Cafe 15 and Oaklandia Cafe. Without branded content, a content calendar, or a clear digital identity, the cafe struggled to translate its community roots into online engagement.
Taylor developed a full-service marketing strategy anchored by an 8-pillar content strategy, five branded social media templates, and a competitive analysis of two local cafes. The engagement also included an SEO audit, a monthly content calendar with posting schedules, and a CPG product launch roadmap to support Cafe Gabriela's growth beyond the storefront.
- 6 professional deliverable documents
- 5 branded social media templates
- 8-pillar content strategy
- Comprehensive competitive analysis of 2 local cafes
- Monthly content calendar with posting schedule
Final Presentation
Comprehensive final deliverable summarizing the full marketing strategy, competitive analysis, and content recommendations.
Midpoint Deliverable
Progress presentation covering initial research findings, competitive landscape, and early strategic direction.
Branded Post Templates
Five custom social media templates designed in Canva for consistent branded posting across Instagram.
Marketing Strategy & Content Ideas
Detailed marketing recommendations across Instagram, website, menu, and target audience, paired with creative content concepts.
Marketing Strategy & Content Ideas
Detailed marketing recommendations across Instagram, website, menu, and target audience, paired with creative content concepts.
Social Media Calendar
Monthly posting schedule organized by content pillar with recommended dates, captions, and hashtag strategies.