the challenge
UC Berkeley's Tang Center needed to increase student engagement with health education programs, but existing outreach efforts lacked a cohesive multi-channel strategy and evidence-based content to reach students across campus.
case study
Tang Center Health Campaigns
( University Health Services ) ( Multi-Channel Marketing )
Built multi-channel marketing strategy for health education programs, creating evidence-based content distributed through social media, campus promotions, and print materials.
( at a glance ) ( University Health Services )
- 30% increase in program engagement
- Reached 500+ students
- 90% positive feedback on events
xo, T.
( how Taylor tackled it )
The approach
Taylor built a multi-channel marketing strategy spanning social media, campus promotions, and print materials. The role included planning weekly outreach events and semester workshops, developing evidence-based educational content through cross-functional campus partnerships, and tracking engagement metrics to refine the approach over time.
key outcomes
30%
increase in program engagement and participation
500+
Reached 500+ students through evidence-based educational content
90%
positive feedback on outreach events and workshops
100+
Weekly outreach events and semester workshops reaching 100+ students