Tang Center Health Campaigns
University Health Services
Built multi-channel marketing strategy for health education programs, creating evidence-based content distributed through social media, campus promotions, and print materials.
UC Berkeley's Tang Center needed to increase student engagement with health education programs, but existing outreach efforts lacked a cohesive multi-channel strategy and evidence-based content to reach students across campus.
Taylor built a multi-channel marketing strategy spanning social media, campus promotions, and print materials. The role included planning weekly outreach events and semester workshops, developing evidence-based educational content through cross-functional campus partnerships, and tracking engagement metrics to refine the approach over time.
- 30% increase in program engagement and participation
- Reached 500+ students through evidence-based educational content
- 90% positive feedback on outreach events and workshops
- Weekly outreach events and semester workshops reaching 100+ students