case study

NBC Bay Area Community Campaigns

( NBCUniversal ) ( Event Activation )

As a Community Engagement Intern, coordinated event activations for community campaigns, including the 2024 Paris Olympics and Clear the Shelters.

( at a glance ) ( NBCUniversal )

  1. 2024 Paris Olympics local coverage events
  2. Clear the Shelters campaign coordination
  3. Partnerships with 10+ local organizations

xo, T.

the challenge

NBCUniversal's Bay Area station needed to coordinate large-scale community engagement campaigns across multiple simultaneous initiatives, each involving diverse local partners, tight production timelines, and strict regulatory requirements.

( how Taylor tackled it )

The approach

Taylor coordinated end-to-end event activations for major community campaigns including 2024 Paris Olympics local coverage and Clear the Shelters. The role involved managing stakeholder communication across 10+ local partner organizations, tracking sponsorship deliverables, coordinating meeting logistics, and preparing FCC quarterly compliance reports.

key outcomes

✓
Coordinated event activations for 2024 Paris Olympics local coverage
✓
Led Clear the Shelters campaign coordination
10+
Cross-promotional activations with 10+ local partner organizations
150+
Prepared FCC quarterly compliance reports covering 150+ hours of programming
filed under:
  • ( Event Activation )
  • ( Stakeholder Management )
  • ( Campaign Execution )

on the ground

  • The NBC Bay Area community team in front of the big screen at the Santana Row Olympics Kick-Off watch event
    Olympics kick-off at Santana Row
  • Olympic rings made of balloons with a Paris 2024 sign under French flags
    balloon rings
  • Waving an American flag on top of the Paris 2024 podium photo op in front of an Eiffel Tower backdrop
    podium-ready for Paris 2024
  • Taylor and the NBC Bay Area team in matching Paris 2024 shirts at an outdoor screening
    the NBC Bay Area crew
  • custom NBC Bay Area Plinko board
  • A crowd of kids wearing Olympic-style medals at an outdoor community activation
    a lot of new medalists
  • Three people celebrating with torches and medals on the Paris 2024 podium
    1, 2, 3… Paris!
  • archery on the lawn
  • Kids posing on the Paris 2024 podium while a photographer takes their picture
    future Olympians
  • A packed restaurant watching Team USA on a big screen between two American flags
    Team USA watch party
  • An on-camera interview in front of the Paris 2024 backdrop with a news camera in the foreground
    on camera with the news team