case study

    NBC Bay Area Community Campaigns

    NBCUniversal

    Coordinated end-to-end event activations for major community campaigns, managing stakeholder communication, creative assets, and production timelines across multiple simultaneous initiatives.

    the challenge

    NBCUniversal's Bay Area station needed to coordinate large-scale community engagement campaigns across multiple simultaneous initiatives, each involving diverse local partners, tight production timelines, and strict regulatory requirements.

    the approach

    Taylor coordinated end-to-end event activations for major community campaigns including 2024 Paris Olympics local coverage and Clear the Shelters. The role involved managing stakeholder communication across 10+ local partner organizations, tracking sponsorship deliverables, coordinating meeting logistics, and producing FCC quarterly compliance reports.

    key outcomes
    • Coordinated event activations for 2024 Paris Olympics local coverage
    • Led Clear the Shelters campaign coordination
    • Cross-promotional activations with 10+ local partner organizations
    • Produced FCC compliance reports analyzing 150+ hours of programming with 100% regulatory compliance
    Event Activation
    Stakeholder Management
    Campaign Execution