the challenge
NNBCUniversal's Bay Area station needed to coordinate large-scale community engagement campaigns across multiple simultaneous initiatives, each involving diverse local partners, tight production timelines, and strict regulatory requirements.
( how Taylor tackled it )
The approach
Taylor coordinated end-to-end event activations for major community campaigns including 2024 Paris Olympics local coverage and Clear the Shelters. The role involved managing stakeholder communication across 10+ local partner organizations, tracking sponsorship deliverables, coordinating meeting logistics, and preparing FCC quarterly compliance reports.